

The New Yorker, in an interview with the film's director SS Rajamouli – who won best director at the New York Film Critics Circle Awards in January – described it as " joyously over-the-top action-fantasy," while Rolling Stone declared it the "best – and most revolutionary – blockbuster of 2022". It has become the highest grossing Indian film ever in Japan, since its release in late October.

However, its popularity with global audiences – winning a place on several " best films of 2022" lists – is unprecedented. Given its historically resonant and emotional storyline, RRR's resounding success in India is hardly surprising. The song is the very catchy Naatu Naatu – the viral sensation from 2022 Telugu blockbuster RRR – short for Rise Roar Revolt. Raju and Bheem, meanwhile, dance on and on, in triumph.

The villainous Englishman – we know him only as Jake – calls their performance "disgusting" and "filthy" before joining in a dancing competition, only to drop to the ground with exhaustion. Using only their wide smiles and elastic suspenders as props, Alluri Sitarama Raju (Ram Charan Teja) and Komaram Bheem (NT Rama Rao Jr) kick up a mini dust storm with their energetic and perfectly synchronised steps, their elegant European suits in sharp contrast to their vigorous moves.

Without waiting for a response, and accompanied by his friend, he breaks into a song and dance that is one of the most high-octane, foot-stomping numbers to grace a cinema screen. Do you know naatu?," asks a handsome, bearded Indian of a befuddled-looking Englishman.
